So, you want to design your website in a way that it can grab people’s attention immediately? Before you do that, let’s take a look at the important things, one of which is a visual hierarchy.
A web page is not just a simple page in a book. You need to keep in mind that your potential buyers and visitors will not simply notice everything you write or add on your website. The depiction of everything you add on your ecommerce website (the color and size of every element) will determine exactly what gets noticed in what order. That actually makes visual hierarchy so important. It is the structure of what gets seen first. Visual hierarchy is known as one of the best and most powerful tools in web design and User Experience.
By affecting what your visitors or potential buyers see affect significantly their behavior, which automatically affects their buying decision. What we are trying to say is that this makes you more than just an ecommerce web designer, but a web owner, a salesperson, and an entrepreneur.
In this article, we are going to present you the best and most incredible hierarchy techniques and methods you can use for your ecommerce websites design:
- Contrasting Colors - All individual colors have their own natural eye-catching ability. The dominant colors such as black or red will grab more attention when compared to muted colors, for example, the beige and white. For starters, you can control the visual hierarchy by giving the essential elements such as call to action buttons a more powerful color, while the least important elements, for instance, the background, a weak color. In order to get the full effect of the color, you need to see how they are combined or grouped together. There are colors that simply complement each other and these colors even though are aesthetically pleasing, they don’t attract attention. Our recommendation is to use contrasting colors such as orange-blue, red-green yellow-purple and etc. This is a perfect way for getting noticed when placed to one another.
- Ample Negative Space - The negative space is also known as empty or whitespace. This space has special visual properties and should be seen as an element on its own. There is a rule that says that the more negative space circles one element, the more attention it will attract. This is a great practice and a technique and it really improved the page’s readability and also increases comprehension. As an eye-catching tool, you usually see calls-to-action embedded in huge amounts of negative space. This is because this sets the important elements apart from other elements and makes them even more important.
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